A Cannes Lions juror, Rao argues that gamification now shapes culture, education, employability and products—forcing agencies to rethink gaming communities beyond media buys and visibility metrics.
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FIFA World Cup: How Verizon, TikTok and Home Depot are bringing fans pitchside
The 2026 World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.
The Swatch x AP queues were never about the watch
Audemars Piguet is betting that proximity to the dream will recruit the next generation of dreamers rather than retiring them at an affordable price point. Will that bet rewrite the luxury brand playbook?
APAC consumers more open to using AI-assisted purchasing: report
The Adobe AI & Digital Trends 2026 report also says India is most comfortable with AI agent interactions, Singapore is more cautious, while ANZ leads at identifying high-value use cases.
Apple’s Eddy Cue named Cannes Lions 2026 Entertainment Person of the Year
The senior vice-president of services and health will be honoured for shaping the future of entertainment through ground-breaking storytelling and innovation.
Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’
Omnicom and Stagwell have questioned the future independence of the data collaboration platform that once positioned itself as “the Switzerland of data”.
Goafest Day 3 wrestles with advertising’s identity crisis
Conversations circled back to the same fault lines — speed versus craft, trust versus traffic, measurement versus meaning and scale versus originality.
Leo tops Abby One Show Awards 2026
PepsiCo India emerged as ‘Client of the Year’ with 1 Grand Prix, 4 Gold, 9 Silver, 9 Bronze and 8 Merit awards.
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