edgerank

Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM
Nov 21, 2012
Campaign India Team

Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM

GLOBAL – Facebook’s changes to its EdgeRank algorithm have indeed resulted in 38 per cent lower reach, but a recent study by GroupM finds that the engagement rate for individual posts has increased by 96 per cent.

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