Dream Slate Pictures’ campaign, now a Cannes Lions 2026 Creative Commerce contender, highlights how consumer behaviour change and AI-enabled creativity can drive measurable commercial outcomes.
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A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
From social feeds to shopping carts, Flipkart and Meta bet on creator commerce
The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.
Piyush Pandey enters The One Club’s Creative Hall of Fame
The induction ceremony will take place on September 16, 2026, at Capitale in New York.
'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand
Jin explains why a brand designed to be invisible is going all-in on football, K-pop and gaming.
Gucci owner kicks off global media review
Dentsu's iProspect is the incumbent on the account.
The Ferrari Luce makes too much sense and that’s the problem
Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?
Creativity, consolidation and the Croisette
Anisha Iyer, CEO, OMD India, says Indian entries at Cannes Lions have matured, moving beyond social good to mainstream campaigns with smarter, more nuanced packaging.
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