duroflex
Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
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Vector Brand Solutions bags Duroflex
The account win did not involve a multi-agency pitch
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Alia Bhatt sleeps with Duroflex
Watch the film conceptualised by Tilt Brand Solutions here
Paris Olympics 2024: Brand lessons from Tokyo
What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
Live blog: News updates - week of 19 July
In the news: Duroflex, GJEPC, Ikea, Khyathi, Lead, Vigor Media
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