VIP Industries’ Sudip Ghose and McCann Erickson’s Jitender Dabas discuss pros and cons of the celebrity tie up
KV Sridhar and Raj Kamble discuss the role of technology, if any, in ideation, and whether technological innovation has any bearing on the nature of a creative piece.
Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded
Ferzad Palia, EVP – Viacom18 and head – English entertainment, and Debraj Tripathy, MD, MediaCom India, on the sustainability of subscription-driven channels in the space
Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos
Sunil Raina, business head, Xolo and Saurabh Srivastava, chief marketing officer, MobiKwik, discuss when such a ‘sale’ can work, and why it’s becoming popular
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