Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?
LATEST
Hyundai taps into India’s ‘dil’ ahead of ICC T20 World Cup
The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.
Publicis partners Decentriq for confidential data to support AI
Tie-up is intended to create better measurement and audience integration, without compromising privacy.
Google criticised after blocking measurement comparing YouTube and TV
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
The budget that put creative talent in the driver’s seat
For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.
Sachin Talwalkar bets on independence with & ignite
After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.
61% of consumers say influencer content has become more credible
The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.
If I were the Finance Minister… with BBDO’s Kaizad Pardiwalla
For the CDO, the goal is simple – budget for how India actually works.
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