Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.
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PHD consolidates Menarini Asia-Pacific regional media mandate
Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.
Accenture Song links staff promotions to AI use
Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.
AI adoption runs on confidence, not code: Jaspreet Bindra
AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.
Turning Nazar Battu into a B2B growth lever
INSIDE THE AD: Plum sent 60 founders a hand-painted evil-eye doll and a QR code, recasting business insurance as culture-led consultation rather than fear-led compliance.
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion
Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.
Print ad space up 21% since 2021: TAM AdEx
Auto sector leads with 16% share in 2025
Bombay Shaving Company appoints Enormous as creative partner
The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.
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