'Omnipresence is real, and I am a witness. I came. I saw. I was born again', says the author
Cyrus Broacha highlights a big problem associated with the genre in this headline. That was also one of the apprehensions networks in the country had before taking the plunge to launch channels catering exclusively to audiences seeking comedy. Given the richness of humour in our primary entertainment window of movies, could the channels have come a tad earlier?
WATCH the ad films created by Ogilvy India for YouTube Comedy Week
The campaign, which includes a digital tie-up with MTV, has been created by Hungry & Foolish Intellectual Properties
Lighten up the mood this weekend with some laughs from the mad duo of comedian Cyrus Broacha and Kunal Vijaykar, where they take us through a minefield of topics you never imagined would be alright to laugh at.
In a development that has startled industry watchers, Cyrus Broacha has terminated all his existing contracts with various TV channels and is launching his own channel, funded by unnamed investors.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins