customer journey
Predictive AI: From guesswork to game-changer in marketing
Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.
AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
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Opinion: A viewpoint on converging customer journeys
Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author
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