ctv
CTV’s not the future; It’s already your media plan
Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media strategies, notes VDO.AI’s co-founder and CTO.
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All advertising has to become more accountable: Rahul Vasudev
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
CTV’s growing pains: Big spend, bigger blind spots
As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.
CTV’s big picture: Small screens are getting left behind
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
The adtech player introduces OpticksAI and CTV AI to address the TV advertising needs of small and medium-sized enterprises (SMEs).
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
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