ctv
CTV’s growing pains: Big spend, bigger blind spots
As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.
CTV’s big picture: Small screens are getting left behind
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
The adtech player introduces OpticksAI and CTV AI to address the TV advertising needs of small and medium-sized enterprises (SMEs).
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
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India’s digital shift: Open internet emerges as adland’s new frontier
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
Huella Services introduces NEXad, a CTV product with interactive features
This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.
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