ctv
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India’s digital shift: Open internet emerges as adland’s new frontier
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
Huella Services introduces NEXad, a CTV product with interactive features
This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.
Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV
The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
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Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets
The hesitation in metric dependence stems from a lack of trust: Experts
A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave
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