Balaji Telefilms has undergone a corporate image makeover. The company has unveiled a new visual identity and logo alongwith a new vision and brand values. Ray + Keshavan | Brand Union has worked on the new identity. In addition to this, Balaji has also announced the launch of ALT Entertainment. The content created under the ALT Entertainment brand aims to be young, fresh and will appeal to the aspirational and upwardly mobile Indians as well as a global audience.
Mindshare has unveiled its new corporate identity. The redesign, developed in partnership with Moving Brands, coincides with the WPP agency's ongoing global restructure announced earlier this year and its intention to earn Mindshare the position of its client's "lead business partner". The network's branding will retain the signature colour purple, which was established at its inception from the merger of JWT and Ogilvy & Mather media departments in 1997, but will include a complete refresh of the agency's brandmark and visual identity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins