content marketing

Jan 17, 2020

One Source bags the mandate for Balance Hero

The account was won after a multi-agency pitch process and the mandate will be spearheaded out of Delhi-NCR

Sep 16, 2019

Opinion: The missing piece in content marketing

In an era of transient digital memories, how do storytellers create content that endures?

Jan 09, 2018

Opinion: The traditional media press release is dead

The author highlights six PR trends to expect in 2018

Jan 04, 2018

Opinion: Five milestones content marketers should cross in 2018

The author lays down some golden rules for B2B content marketing in this year and beyond

Dec 27, 2017

Blog: 17 trends from 2017

As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror

Mar 29, 2016

Maxus announces OLX win following multi-agency pitch

Mandate for agency’s New Delhi office covers traditional media and content marketing