content marketing
How Info Edge India is leveraging GenAI to achieve efficiency
Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.
One Source bags the mandate for Balance Hero
The account was won after a multi-agency pitch process and the mandate will be spearheaded out of Delhi-NCR
Opinion: The missing piece in content marketing
In an era of transient digital memories, how do storytellers create content that endures?
Opinion: The traditional media press release is dead
The author highlights six PR trends to expect in 2018
Opinion: Five milestones content marketers should cross in 2018
The author lays down some golden rules for B2B content marketing in this year and beyond
Blog: 17 trends from 2017
As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror
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