community

Jul 22, 2024

Community building is the key to engaging modern audiences

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

Jun 25, 2024

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

Feb 17, 2022

Opinion: Becoming friends with the Metaverse - the super exciting, new kid on the block

The author urges marketers to ditch the wait-and-watch approach and adopt the roll up-and-dive approach

Aug 26, 2019

The nonexpert's guide to corporate responsibility jargon

AHA's Brent Wilson explains three ways to avoid CR nonsense traps.