commercial bank

Jul 08, 2010

Madison Media Sri Lanka is Media AOR for Commercial Bank

Commercial Bank of Ceylon has appointed Madison Sri Lanka as its media agency of record, after a multi-agency pitch that also involved Ogilvy & Mather, Lowe and Starcom. Sam Balsara, chairman and managing director of Madison World, said, “We are delighted that the No. 1 bank of Sri Lanka has chosen Madison Media to be its partner, and am sure Madison Media will be able to add a lot of strategic value to Commercial Bank of Ceylon to achieve its business objectives.”