commerce
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Conversational AI: Why India’s marketers can’t ignore the voice shift
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Swiggy Instamart and Hamleys blend nostalgia and speed in latest campaign
The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.
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WARC pegs global retail media advertising investment at $153.3 billion in 2024
However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.
In a Blinkit: A viral tweet turned marketing magic
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
Goafest 2011: “Biggest revolution is happening in mobile commerce”
Wunderman’s Daniel Morel shared his thoughts on the evolution of marketing
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