As measurement tools sharpen, agencies confront a tougher task: shifting bias checks upstream, embedding inclusion into briefs before budgets and scripts solidify.
LATEST
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The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’
Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
Women’s Day campaigns shift from symbolism to narrative
From industry hiring gaps to financial inclusion and language bias, brands use storytelling to frame women’s participation beyond a single-day tribute.
The problem with “women-focused” marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Women’s Day campaigns shift from tokenism to storytelling
From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.
Women have only 29% talk time in movie trailers
The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.
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