Client relationships are not enough anymore, contends the author, as ideas drive agency revenue
Delivering the keynote, the speaker underlined the need to pursue big ideas in the digital age
Communications walls may be collapsing but internal barriers still stand, contends the author
The strength of individuals lies in the teams behind them, underlines the author
Tony Sarmiento moved from the creative agency side, to form what he bills as Philippines’ ‘first fully integrated’ media agency. He tells us why.
Kevin Lynch, executive creative director at Energy BBDO and senior vice-president, creative lead at Proximity, shares practical tips for making multi-agency collaborations successful.
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