clients
Opinion: Getting under the pitch surface - Part two
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Opinion: Getting under the pitch surface - Part one
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:
Gokul’s blog: If they had a choice, would clients give up ‘control’?
The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
Babita's Blog: Auld Lang Syne
Babita Baruah, vice president and client services director, JWT Delhi, urges all to learn from yesteryear as we walk into the new year
MMGB: The truth about advertising
Here's a tongue-in-cheek video about the truth in advertising. Of what's not said, but understood.
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