In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
He was head marketing – wellness and youth at Marico prior
Is the traditional marketing role, or the more senior role of the chief marketing officer, fit to cope with the influx of data and technology into the space?
Cannes Lions 2015: Ajay Kakar's blog: Why Indian marketers don't make it to Cannes (and why they should)
The CMO notes that the festival has moved beyond advertising and creativity, to celebrating creativity in big ideas and innovation
In this digital marketing age, marketers must take a more active role in technology procurement, argues the author
She was COO, Vigovea Media, a digital media start-up she co-founded with Dilip Venkatraman last year
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