chief
Why the next CMO might be an AI agent
The future of marketing is not about AI replacing humans—it is about AI empowering humans to do more, faster, and with greater precision, says Zigment CEO.
‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
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Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
The CMO’s MO: The digital frontier; that's where innovation meets consumer connection—Snehil Gautam
The chief growth and marketing officer at Housing.com, Makaan and PropTiger.com, offers insights into the ever-evolving online world, increasing scope of AI in branding and marketing operations, and the changing consumer preferences.
The CMO's MO: Udit Agarwal weaves AI magic to boost Exotel's marketing impact
Exotel’s global marketing head explains how gen AI’s smart orchestration makes personalised, cost-effective customer interactions a breeze, revolutionising engagement for businesses big and small.
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