Watch the film conceptualised by Ogilvy & Mather here
Watch the ad film created by Ogilvy & Mather
We asked consumers which ad they liked best from the five presented on Campaign India from 27 August to 31 August.
WATCH the TV ad created by Ogilvy & Mather
Maxus handled the digital activation, where celebrities tweeted to make a teaser video go viral
O&M has unveiled the latest commercial for Perfetti's liquid filled gum, Center Fruit. Armed with a baseline of 'Kaise jeebh laplapaayee', this is the third commercial by the confectionary major after its initial films of Phone booth and the subsequent ATM commercial aired between 2006-07.O&M says the latest commercial was born out of a need to do a theme-based commercial that would cut across masses. The film, titled 'Jugalbandi' is a humorous take on Center Fruit's presence in the middle of a duel between a tabla maestro and an experienced classical singer.
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