center fruit

Nov 06, 2014

Center Fruit introduces a new gum with a colourful Xplosion

Watch the film conceptualised by Ogilvy & Mather here

Oct 09, 2013

Center Fruit adds colour to the wiggling tongue

Watch the ad film created by Ogilvy & Mather

Sep 10, 2012

Video: Campaign India 'Love That Ad'

We asked consumers which ad they liked best from the five presented on Campaign India from 27 August to 31 August.

Aug 31, 2012

Center Fruit promises to keep tongues wagging

WATCH the TV ad created by Ogilvy & Mather

Apr 03, 2012

Center Fruit uses celebrities on Twitter to promote branded segment

Maxus handled the digital activation, where celebrities tweeted to make a teaser video go viral

Mar 14, 2010

Center Fruit sets tongues wagging, yet again

O&M has unveiled the latest commercial for Perfetti's liquid filled gum, Center Fruit. Armed with a baseline of 'Kaise jeebh laplapaayee', this is the third commercial by the confectionary major after its initial films of Phone booth and the subsequent ATM commercial aired between 2006-07.O&M says the latest commercial was born out of a need to do a theme-based commercial that would cut across masses. The film, titled 'Jugalbandi' is a humorous take on Center Fruit's presence in the middle of a duel between a tabla maestro and an experienced classical singer.