burberry

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Baggit and Burberry – A tale of two bags
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Aug 08, 2018

Baggit and Burberry – A tale of two bags

Exclusivity has a price but the price of not listening to other noises we have heard recently – recycling, sustainability, landfills, environmental impact is also high.

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Cannes Lions 2016: “We live in an age that prizes authenticity”: Anna Wintour, Conde Nast
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Jun 21, 2016

Cannes Lions 2016: “We live in an age that prizes authenticity”: Anna Wintour, Conde Nast

Delivering the keynote, the speaker underlined the need to pursue big ideas in the digital age

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Opinion: Touch something within; the brain will follow
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Dec 14, 2015

Opinion: Touch something within; the brain will follow

The author argues that brands that strike a chord with the heart compellingly will remain top of mind

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Burberry offers personalised Christmas gift advice on Twitter
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Dec 18, 2014

Burberry offers personalised Christmas gift advice on Twitter

Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter.

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Beware buzzwords and trust your gut instinct, say senior Burberry, RSA, Visa marketers
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Apr 03, 2014

Beware buzzwords and trust your gut instinct, say senior Burberry, RSA, Visa marketers

Marketers must be wary of buzzword "obsessions" and learn to trust their "gut" instinct, according to a panel of marketers speaking at Advertising Week Europe.

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Petronas presents a poignant Deepavali; Cadbury scripts celebration with consumers
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Nov 01, 2013

Petronas presents a poignant Deepavali; Cadbury scripts celebration with consumers

As we sign off for the long weekend, here’s a film from Malaysia that celebrates purposeful festivities, one from Cadbury India scripted with consumers, and a few of our favourite Diwali commercials

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