Headed by Purushottam Joshi, new unit TRIP promises 'high end' execution and production across touch points like POS, signage, in-shop, merchandise, exhibitions and events
The size of the business is estimated to be approximately Rs 3 crore
Geetanjali Bhattacharji has been promoted to head the marketing input audits vertical
Tarun Chaudhry moves in from Dentsu India to head the new vertical.
The agency is headed by Dalveer Singh
Aegis Media has launched a 360-degree marketing solutions unit, Carat Fresh Integrated.The new entity has been formed as a partnership between Aegis Media and Fresh IMCS, an independent integrated marketing solutions company headed by Linterland's ex-president, Debashis Das.Carat Fresh Integrated will operate as an independent profit centre. Das will take over as the country head of the newly-formed unit and will report to Ashish Bhasin, chairman India & CEO South East Asia, Aegis Media.
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