broadcast audience research council

Oct 15, 2020

BARC to pause news channels ratings

Looking at ways to improve statistical robustness in the next 8-12 weeks

Oct 22, 2019

Sunil Lulla to take over from Partho Dasgupta at BARC

Lulla was CEO at Balaji Telefilms prior

Jul 16, 2013

TV measurement: Advertisers cancel ROs to channels that moved to monthly data

FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation

Jun 11, 2013

AAAI, ISA urge broadcasters to stick with TAM ratings

Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association

Jan 18, 2013

BARC scours for global best practices, sends a 'Request for Information' for TV audience measurement

Responses need to be sent by 5 February 2013; post review by BARC’s TechComm, ‘Request For Proposals’ would be sent to select respondents