broadcast audience research council

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I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins
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May 15, 2019

I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins

Winners were announced on 14 May in Malaga

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TV measurement: Advertisers cancel ROs to channels that moved to monthly data
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Jul 16, 2013

TV measurement: Advertisers cancel ROs to channels that moved to monthly data

FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation

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AAAI, ISA urge broadcasters to stick with TAM ratings
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Jun 11, 2013

AAAI, ISA urge broadcasters to stick with TAM ratings

Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association

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BARC scours for global best practices, sends a 'Request for Information' for TV audience measurement
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Jan 18, 2013

BARC scours for global best practices, sends a 'Request for Information' for TV audience measurement

Responses need to be sent by 5 February 2013; post review by BARC’s TechComm, ‘Request For Proposals’ would be sent to select respondents

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