brand recall

Five rules for crafting a high-impact festive campaign
Oct 17, 2025
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

62% of IPL viewers are interested in payment apps; only 9% in mouth fresheners: Report
Apr 22, 2025
Campaign India Team

62% of IPL viewers are interested in payment apps; only 9% in mouth fresheners: Report

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

Influencer marketing: From endorsements to authenticity and live experiences
Mar 03, 2025
Yagini Jain

Influencer marketing: From endorsements to authenticity and live experiences

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.

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