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Bisleri International partners with Tata Women’s Premier League for two seasons
As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
Bisleri’s retro revival targets Gen Z with nostalgia and sustainability
The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Bisleri gets Dino Morea as brand ambassador for Vedica
Launches a film titled #FullOfAltitude featuring the actor
Bisleri leverages ‘Baadal’ the camel to take on counterfeit mineral water brands
Watch the campaign conceptualised by 82.5 Communications here
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