Six new movies hit the theatres this weekend. Take your pick to choose from two Bollywood and 4 Hollywood flicks.
WATCH the TVC created by Leo Burnett here
Dabur India Ltd has signed on Bollywood actress Bipasha Basu as the new brand ambassador for its juice brand Réal Activ. The brand has come up with a communication strategy to talk about healthy snacking. The new communication featuring Bipasha Basu will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness, says an official company statement. For this the brand has come up with the proposition “Snack Healthy” .
Marie Claire has launched a new tag-line, “Think smart, look amazing”, moving away from the previous positioning of “Let me be me.”“Marie Claire wanted to standardize the tag-line for its 35 editions across the world to denote the core value of the magazine,” said Suresh Selvaraj, president, Marie Claire. “Prior to this, each edition followed its own tag-line. For example, in India, we have had the tag-line as “Let me be me” to highlight our campaign against moral policing.”
Bates141 has bagged the creative duties of tableware brand, LaOpala. The agency will also handle the mandate for 'Diva' and 'Solitaire Crystal' brands, the other brands under the LaOpala umbrella. The account will be overseen by Bates' Kolkata office. LaOpala recently announced Bipasha Basu as its ambassador. The TV campaign for 'Diva' featuring Basu is already on air.RK Swamy BBDO is the incumbent agency.
Hindustan Unilever has recently unveiled a new campaign for the Clinic All Clear shampoo range. Created by Lowe India, the new campaign brings together three Bollywood actresses- Shilpa Shetty, Bipasha Basu and Asin and makes the point that Clinic All Clear gives its users to say 'NO!', to dull, rough and lifeless hair.Speaking on the campaign, Madhu Noorani, executive creative director, Lowe said, "We were asked to create a campaign that magnified the fact that All Clear not only effectively removes dandruff, but also makes your hair more beautiful."
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