The dates are 9-10 September, venue is the Grand Hyatt, Goa
Not every fan is a passionate loyalist / evangelist for the brands that he / she endorses
Dan Wieden speaks to Campaign India about the role of creativity in a downturn, how chaos as a principle works well in advertising in general and India in particular and what he thinks of Wieden+Kennedy India's performance. Wieden, who spoke to Campaign India at the sidelines of Goafest 2009, has been named as one of America's most intriguing entrepreneurs by Inc and has also been named Oregon’s Professional of the Year and Oregon’s Entrepreneur of the Year.
For Julie Atherton, worldwide director – digital practice, Hill & Knowlton, the fact that social media gives real-time consumer feedback to brands should be the single most important motivating factor for marketers to look at engaging with social media. “What is valuable about social media is that here people make a choice to engage with the brand. That’s a great personal connection and I think it’s worth gold for brands.
As we go to press, Ravi Deshpande has announced that Contract won’t be taking part in Goafest 2010. That makes it the second agency to come forward in saying that they won’t be sending in entries this year, after McCann Erickson.What’s not to like about Goafest? It’s in Goa, it’s on the beach (mostly) and it gives you the opportunity to meet a thousand odd folks from your community in one place, giving you the chance to interact and showcase your work.
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