big babol

Jun 24, 2009

Perfetti rolls out campaign for Big Babol

Perfetti Van Melle India (PVMI) has rolled out a campaign for its bubble gum brand, Big Babol, with the objective of reinforcing the brand proposition ‘Bade Kaam Ki Cheez.’ The campaign has been designed by McCann Erickson.The new commercial presents yet another situation where the bubble comes into play and puts a spin on the story.