bcci

Mar 12, 2020

Indian sports sponsorship reached Rs 9,109 crore in 2019: GroupM report

The ICC World Cup and the IPL were major contributors to the growth

Feb 24, 2020

Star Sports showcases fan banter ahead of 2020 edition of IPL

Watch the film conceptualised by the in-house team at Star India here

Aug 23, 2019

Paytm bags Indian cricket title sponsorship rights for INR 326.8 crore

Paytm will be the title sponsor of all domestic series amd events organised, managed and administered by BCCI and played in India from Sep 2019 to March 2023

Aug 06, 2019

Blog: Fantasy leagues are proliferating. But, profitable?

The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.

Jul 29, 2019

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

Jul 25, 2019

Byju's to take over team India's sponsorship

Oppo ends association three years before deal was to run out