Jagadeesh Krishnamurthy gauges what the industry feels about it
BBDO/Proximity India has launched a study on the power and dynamics of social movements, and the implications this has on brands. The study titled “How your brand can incite a movement” analyses over a hundred social movements from across the world that have had a significant impact on the way large numbers of people think and behave.
BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.
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