OMG revises structure with two new sub-regions in Apac: SE Asia and Greater China
Intel has awarded its global media duties worth an estimated $ 300 million to OMD after a multi agency pitch, which included incumbent Universal McCann and Starcom. The global realignment implies that OMD India will be handling the account in India, which market sources say is close to Rs 50 crores. This further consolidates OMD India’s position in the industry, after it won the Johnson & Johnson business in July 2007 as well as the media AOR for Parle Agro and Ambuja Cements. Lodestar Universal was the incumbent agency for Intel in India.
In an exclusive interview with Campaign India, Barry Cupples, CEO, Asia Pacific, Omnicom Media Group, speaks about their plans for OMD in India and why India will continue to need unique, localised strategies. OMD India still is slow to get off the ground in India... what are your plans with OMD India? The plan is to keep the momentum that we have built up in the last twelve months going. It's straightforward, we are going to pitch, win, grow and build on that basis.
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