barc india
Jan 11, 2021
Television ad volumes in India dipped by 3% in 2020: BARC India report
The second half of 2020 saw a 12% increase in advertising volumes after an 18% dip in the first half
Dec 29, 2020
#TRPScam: Mumbai Police accuses Republic's Arnab Goswami of bribing former BARC CEO, Partho Dasgupta
Goswami has been accused of bribing Dasgupta to gain an increase in his channel's rating points
Dec 02, 2020
BARC India evolves to global measurement standard; replaces Impressions with AMA
Data released via the BARC India website from week 47 onwards will reflect the change
Oct 19, 2020
BARC India dismayed with Republic Network's actions
Follows Republic Network revealing e-mail exchange between channel and the television measurement body
Oct 15, 2020
BARC to pause news channels ratings
Looking at ways to improve statistical robustness in the next 8-12 weeks
Sep 11, 2019
BARC's Partho Das Gupta elected as The Advertising Club president
The new committee was elected unopposed
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