barc india

Jul 22, 2021

TV ad volumes for June 2021 stand higher than previous two years: BARC

FMCG continues to lead the share in H1 2021 at 40% growth over H1 2019

Apr 26, 2021

TV ad volumes highest since 2018: BARC

Also stated that the top 10 advertisers accounted for 37% growth

Apr 15, 2021

210 million households in India own a TV set: BARC report

The report also suggested that HD channel viewership increased by 15% in the last two years

Jan 11, 2021

Television ad volumes in India dipped by 3% in 2020: BARC India report

The second half of 2020 saw a 12% increase in advertising volumes after an 18% dip in the first half

Dec 29, 2020

#TRPScam: Mumbai Police accuses Republic's Arnab Goswami of bribing former BARC CEO, Partho Dasgupta

Goswami has been accused of bribing Dasgupta to gain an increase in his channel's rating points

Dec 02, 2020

BARC India evolves to global measurement standard; replaces Impressions with AMA

Data released via the BARC India website from week 47 onwards will reflect the change