barc india
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Jul 22, 2021
TV ad volumes for June 2021 stand higher than previous two years: BARC
FMCG continues to lead the share in H1 2021 at 40% growth over H1 2019
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Apr 26, 2021
TV ad volumes highest since 2018: BARC
Also stated that the top 10 advertisers accounted for 37% growth
Apr 15, 2021
210 million households in India own a TV set: BARC report
The report also suggested that HD channel viewership increased by 15% in the last two years
Jan 11, 2021
Television ad volumes in India dipped by 3% in 2020: BARC India report
The second half of 2020 saw a 12% increase in advertising volumes after an 18% dip in the first half
Dec 29, 2020
#TRPScam: Mumbai Police accuses Republic's Arnab Goswami of bribing former BARC CEO, Partho Dasgupta
Goswami has been accused of bribing Dasgupta to gain an increase in his channel's rating points
Dec 02, 2020
BARC India evolves to global measurement standard; replaces Impressions with AMA
Data released via the BARC India website from week 47 onwards will reflect the change
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