Watch the ad film conceptualised by Mullen Lintas here
The agency won the account post a multi-agency pitch
Account won following multi-agency pitch
WATCH the TVC created by Ogilvy & Mather, Mumbai
Bajaj Auto has come up with the fourth installment of its Discover India series of TVCs that were developed as part of the launch communication for its bike Bajaj Discover DTS Si. Part infomercial, part commercial, the series titled 'Ek Litre Mein India Ki Khoj' has delved into hidden, but fascinating parts of India which, going by the campaign's thought, can be discovered with ease, thanks to the bike's fuel efficiency.
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