Brand Patanjali's ad spends seems to be waning. What's happening?
The three-day festival kicked off with sessions featuring Yog Rishi Baba Ramdev and Pepperfry's Kashyap Vadapalli. View images from the day here.
The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali
The speaker line up this year includes Patanjali Ayurved's Baba Ramdev, banker Rana Kapoor, sportspersons Sania Mirza and Jonty Rhodes
How brand Baba Ramdev stacks up in middle India and how some of India's best known TV shows were born
India's first television-made guru is now the title sponsor of a television reality show. Smart strategy or money down the tube?
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