baba ramdev

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Blog: Is brand Patanjali cooling?
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May 09, 2018

Blog: Is brand Patanjali cooling?

Brand Patanjali's ad spends seems to be waning. What's happening?

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Goafest 2018: Pictures from day one
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Apr 05, 2018

Goafest 2018: Pictures from day one

The three-day festival kicked off with sessions featuring Yog Rishi Baba Ramdev and Pepperfry's Kashyap Vadapalli. View images from the day here.

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Baba Ramdev turns Goafest 2018 on its head
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Apr 05, 2018

Baba Ramdev turns Goafest 2018 on its head

The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali

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Goafest 2018: Adland to keep calm and do yoga with Baba Ramdev
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Mar 13, 2018

Goafest 2018: Adland to keep calm and do yoga with Baba Ramdev

The speaker line up this year includes Patanjali Ayurved's Baba Ramdev, banker Rana Kapoor, sportspersons Sania Mirza and Jonty Rhodes

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Blog: How some of India's best TV shows were born
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Sep 18, 2017

Blog: How some of India's best TV shows were born

How brand Baba Ramdev stacks up in middle India and how some of India's best known TV shows were born

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Blog: Arre baba re! Baba Ramdev rocks on ‘Om Shanti Om’
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Sep 12, 2017

Blog: Arre baba re! Baba Ramdev rocks on ‘Om Shanti Om’

India's first television-made guru is now the title sponsor of a television reality show. Smart strategy or money down the tube?

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