baba ramdev
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Shock marketing and sharbat wars: When brands cross the line
With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs the true cost and value of provocation in brand marketing.
Blog: Is brand Patanjali cooling?
Brand Patanjali's ad spends seems to be waning. What's happening?
Goafest 2018: Pictures from day one
The three-day festival kicked off with sessions featuring Yog Rishi Baba Ramdev and Pepperfry's Kashyap Vadapalli. View images from the day here.
Baba Ramdev turns Goafest 2018 on its head
The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali
Goafest 2018: Adland to keep calm and do yoga with Baba Ramdev
The speaker line up this year includes Patanjali Ayurved's Baba Ramdev, banker Rana Kapoor, sportspersons Sania Mirza and Jonty Rhodes
Blog: How some of India's best TV shows were born
How brand Baba Ramdev stacks up in middle India and how some of India's best known TV shows were born
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