aviation
Landor’s coolest test: When a garment becomes a brand bet
Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.
Akasa Air puts ground crew in the spotlight
In a sector that leans on celebrity charm, the airline company flips the script with a campaign starring its airport teams.
Sanjay Aggarwal is the new CEO of Kingfisher Airlines
Aggarwal was most recently chief executive officer of Spicejet. His appointment is with immediate effect
SpiceJet’s new communication strategy attempts to deliver ‘value’
With airline companies in India looking at weathering the current challenging industry scenario, domestic Indian brands have some work ahead of them. In a scenario, where full service carriers have been advertising low fares and low cost carriers have been talking about superior service advantages, for the average consumer selecting an airline has been a task that he/she has decided upon, based on the lowest common denominator- pricing.
New Kingfisher outdoor campaign makes veiled dig at IndiGo
A new outdoor campaign launched by Kingfisher Airlines makes a veiled dig ostensibly at low cost carriers although Rediffusion Y&R, the agency that created the campaign denied that there is any obvious reference to IndiGo, maintaining that the ad is a tongue in cheek reference to all low cost carriers in the market.
Rediffusion clarifies: Not in SpiceJet pitch
It was erroneously reported when filing the story that Rediffusion Y&R is one of the participating agencies. The agency handles the Kingfisher account and clarified that they are not a part of the pitching process. The error is regretted.At a time when most of its competitors are pinching pennies and possibly slashing advertising budgets, SpiceJet is learnt to have called for a pitch of its creative business. Agencies known to be part of the pitch include Bates 141, Ogilvy & Mather, Leo Burnett and Capital Advertising, according to sources close to the development.
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