NewsX, INX Network's English news channel, has appointed Euro RSCG as its creative agency following a multi-agency pitch. The news channel has also hired Good Relations India as its PR agency.Euro RSCG will create marketing campaigns which will highlight the channel's positioning of 'Clarity in a Complex World'. It will also manage the creative campaigns for programming and viewer tune-ins. Till now, the creative business was handled by INX's in-house team and Meridian jointly.
INX News has launched a 360-degree marketing campaign for its English news channel, NewsX. The campaign is designed to create a positioning of ‘Clarity in a Complex World’ for the channel. It has been developed by INX News along with Meridian Communications.
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