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K Kurian, founder and chairman of Radeus Advertising, passed away early this morning at Mumbai. He was 80.A recipient of the AAAI Premnarayan Award for Lifetime Achievement, Kurian was credited with the creation of such iconic campaigns as Amul Chocolates (I think I'm just right for Amul Chocolates), Limca (Lime 'n' Lemoni Limca; The thirst choice, etc). Kurian and Radeus also played a significant role in building the brand of the government owned Life Insurance Corporation.
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