amitabha lahiri

Apr 10, 2014

Percept merges agencies Mash and IBD

The development was effective 1 April 2014

Aug 14, 2008

Hakuhodo Percept bags Hindware's creative business

Hakuhodo Percept has won the creative duties of Hindustan Sanitaryware & Industries (Hindware) following a multi-agency pitch. The size of the business is estimated to be Rs 15-20 crores.The pitch involved agencies like McCann Erickson, Everest, Confluence and the incumbent agency - Modus. The creative pitch, which took place in June, involved re-crafting of the brand proposition of Hindware.