AME adds three new strategy categories; now called Asian Marketing Effectiveness and Strategy Awards
Entries for the awards open on 17 December
David Brain of Edelman Asia Pacific and Colin Currie of Adidas Group Greater China will join the speakers line-up
Delegates registering before 25 February can avail an 'early bird' fee
Final entry deadline is on Friday, March 11, 2011
JWT Mumbai has won a Gold for “Teach India” at the International AME Awards for Advertising Marketing Effectiveness that took place in New York. To watch the campaign, click here.
Martin Lindstrom (pictured), author of the marketing guidebook, Buyology, and a consultant for Fortune 500 companies, kicked off the proceeding at the Asian Marketing Effectiveness (AME) Festival today in Shanghai, with his much anticipated seminar on ‘the buyology of an idea’, sponsored by DDB.
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