Apr 04, 2012

More speakers announced for Asian Marketing Effectiveness Festival 2012

David Brain of Edelman Asia Pacific and Colin Currie of Adidas Group Greater China will join the speakers line-up

Dec 22, 2011

Asian Marketing Effectiveness Festival opens for delegate registrations

Delegates registering before 25 February can avail an 'early bird' fee

Mar 09, 2011

Last week for submission of entries for AME Awards

Final entry deadline is on Friday, March 11, 2011

Apr 26, 2010

JWT Mumbai won a Gold for “Teach India” at AME

JWT Mumbai has won a Gold for “Teach India” at the International AME Awards for Advertising Marketing Effectiveness that took place in New York. To watch the campaign, click here.

Mar 26, 2010

Martin Lindstrom on the buyology of an idea

Martin Lindstrom (pictured), author of the marketing guidebook, Buyology, and a consultant for Fortune 500 companies, kicked off the proceeding at the Asian Marketing Effectiveness (AME) Festival today in Shanghai, with his much anticipated seminar on ‘the buyology of an idea’, sponsored by DDB.