Mar 11, 2010

Alpha G:Corp taps iris for AlphaOne Amritsar

Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.iris will be responsible for all pre- and post-launch activity for the centre, which will include press ads, radio, outdoor, POS, newspaper inserts, on-ground activation and a 11,000-strong launch event featuring local artists, that was held on the 5th of March.