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Why kid-centric brands must shift their marketing strategy
By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of attention to long-term loyalty, says BigCity Promotions co-founder.
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Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
Moves and wins roundup: Week of 20 May
Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, Sony Pictures Networks India, and more, in our weekly round-up of account wins and people moves.
Weekend Fun: 1960’s 'MadMan' is out of place in today's adland
A film conceptualised by Zulu Alpha Kilo is too risque to publish
Weekend Fun 1: Corona Extra beams some sun on Canadians
Watch the campaign conceptualised by Zulu Alpha Kilo here
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