Television and digital claimed 75 per cent of these spends
Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?
Watch the films conceptualised in-house here
Watch the ad film conceptualised by Triton Communications
The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements
In the news: Asianet, Span Communications, Sunfeast Dark Fantasy, Sun Pharma
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins