akshay kumar

Apr 19, 2021

Kurkure creates unlimited love for limited offerings with Akshay Kumar

Watch the film conceptualised by Wunderman Thompson here

Apr 08, 2021

Celebrity brand endorsements: Relevant or redundant?

Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos

Apr 05, 2021

Akshay Kumar, Dabur Chyawanprash trolled on social media after actor’s positive Covid test

As the product’s brand ambassador, Kumar featured in an ad that claimed Dabur Chyawanprash was clinically tested to protect consumers against Covid-19

Feb 04, 2021

Virat Kohli retains most valuable celebrity spot for fourth consecutive year: Report

Akshay Kumar and Ranveer Singh also retain second and third spot according to Duff & Phelps study

Jan 29, 2021

Opinion: Akshay Kumar’s treadmill trot - marketing’s lip service at its finest

The actor was recently seen walking 21 KMs on a treadmill to empathise with women in rural India

Dec 24, 2020

Priyanka Chopra’s brand value is highest among actors: Checkbrand report

The company analysed online sentiment for top 26 Bollywood actors