akshay kapnadak prasoon joshi

Lee Cooper discriminates by design

Lee Cooper has launched a new campaign 'discrimination by design', to mark its 100th anniversary as a global brand. The Indian campaign has been conceptualised by McCann Erickson. A series of print ads show members of the "Lee Cooper Clan" ganging up and punishing an "un-cool, unstylish" person who has been tied to a stake or is on his knees or is tied to a tree, and is about to receive lashings from a clan member.