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Aug 25, 2025
What does ethical marketing look like when AI is in the driver’s seat?
With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.
Feb 05, 2025
The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.
Oct 14, 2024
Engage or fade: How meaningful customer bonds outlast fierce competition
Meaningful, personalised customer engagement is key to outshining competitors and boosting brand loyalty across lifecycles, says Conversive founder and CEO.
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