ai agents
Voice AI at the frontline: Control or creativity?
Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?
AI’s web takeover: Who pays when bots swipe content?
As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.
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Oppo previews agentic AI technology at Google Cloud Next 2025
The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by 2025-end.
AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.
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2025’s marketing mantra: Balancing AI, privacy, and retention
Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.
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