ai agents
Adobe takes a stab at rewriting B2B playbook with agentic AI tools
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
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AI agents collapse the wall between marketing and CX
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.
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When AI agents rewrite the rules of brand leadership
As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.
Voice AI at the frontline: Control or creativity?
Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?
AI’s web takeover: Who pays when bots swipe content?
As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.
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Oppo previews agentic AI technology at Google Cloud Next 2025
The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by 2025-end.
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