Madison Media Sigma will handle the media duties with an approximate spend of Rs. 30 crore. The account was previously handled by MEC
The account was previously handled by MPG and is estimated to be at Rs 25 crores
Allied Media, the media planning, evaluation and buying arm of Percept Limited, has bagged the media duties of SBI Mutual Fund. The size of the business is about Rs 30 crore.The agency won the business after a multi-pitch agency pitch. Allied Media will be SBI Mutual Fund's media AoR across print, TV and radio.
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