affordability

McDonald’s India walks the line between value and novelty
9 hours ago
Vinita Bhatia

McDonald’s India walks the line between value and novelty

Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.

Affordable, not cheap: Cracking the code on value
May 16, 2025
Geeta Lobo

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

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