advertising expenditure
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3 days ago
Magna forecasts a 7.7% increase in India’s adex for 2026
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Feb 12, 2019
GroupM forecasts 14 per cent growth for adex in 2019
Total adex to reach Rs 80,678 crores; 48 per cent of that to come from TV, 23 from print, 20 from digital, four each from radio and outdoor and one from cinema
Jan 19, 2016
GroupM report: Ad revenue to touch Rs 57,486 cr, up 15.5 pc in 2016
TV's share to rise further to 47 pc of all revenue, print to garner 30 pc; all media except magazines to grow
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