advertisers

Mar 26, 2018

Facebook scandal 'puts brands in a delicate position'

It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.

Oct 10, 2013

‘To say we have to be either private or secure is ridiculous’: Gerd Leonhard, Futures Agency

Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data

Jul 16, 2013

TV measurement: Advertisers cancel ROs to channels that moved to monthly data

FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation

Dec 13, 2012

2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition

From branding and design technology agency Frog's tech trends that will impact the way we do business in 2013, Campaign picks ones that will impact marketing.

Jun 22, 2012

Cannes 2012: Why President Clinton thinks advertising can build a better world

In a world where ordinary people, through group consent, have more power to effect change than ever before, advertisers as communicators and informers have a role to play in building a better world, said President Bill Clinton in his keynote speech at the 2012 Cannes Lions International Festival of Creativity.

Feb 08, 2012

Star India announces digital solution for advertisers

The digital solution called STAR Content LIVE will enable advertisers to deliver their TVCs for telecast across the STAR Network