It’s not the end of days by any means, but brands will have to re-think their relationship with one of the world’s biggest ad platforms, observers say.
Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
From branding and design technology agency Frog's tech trends that will impact the way we do business in 2013, Campaign picks ones that will impact marketing.
In a world where ordinary people, through group consent, have more power to effect change than ever before, advertisers as communicators and informers have a role to play in building a better world, said President Bill Clinton in his keynote speech at the 2012 Cannes Lions International Festival of Creativity.
The digital solution called STAR Content LIVE will enable advertisers to deliver their TVCs for telecast across the STAR Network
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